Multi-inserted Mailings

The National Association of Home Based Businesses (NAHBB) uses direct market mailers, to advertise and promote member businesses. The NAHBB authorizes two types of multi-inserted mailers, the Home Business IntroPack Mailer™ and the AdverMailer Advertiser. IntroPack Mailers are mailed directly to home base business owners and individuals that seek business opportunities. The AdverMailer Advertiser is a consumer and a business-to- business mailer. However, community mailing specializes in mailing to local residential households. The business-to-business mailings allow small businesses to combine their advertising resources by mailing jointly. Multi-inserted mailers are excellent for small businesses that want to mail to both consumers and businesses. Direct mail is perhaps one of the most affective tools a small business can use to reach new and old customers.

If you want to save on the cost of mailing you can share the mailing cost with others who have the same customer base. Residential mailings can also be targeted by income, neighborhood, gender and age. There is also a single source mailing that allows you to select potential clients based on a best customer profile.