Multi-inserted
Mailings
The National Association of Home Based
Businesses (NAHBB) uses direct market mailers, to advertise and promote member
businesses. The NAHBB authorizes two types of multi-inserted mailers, the Home
Business IntroPack Mailer™ and the AdverMailer Advertiser™.
IntroPack Mailers™
are mailed directly to home base business owners and individuals that seek
business opportunities. The AdverMailer Advertiser
™
is a consumer and a business-to- business mailer. However, community mailing
specializes in mailing to local residential households. The business-to-business
mailings allow small businesses to combine their advertising resources by mailing
jointly. Multi-inserted mailers are excellent for small businesses that want to
mail to both consumers and businesses. Direct mail is perhaps one of the most
affective tools a small business can use to reach new and old customers.
If you want to save on the cost of mailing
you can share the mailing cost with others who have the same customer base.
Residential mailings can also be targeted by income, neighborhood, gender and age.
There is also a single source mailing that allows you to select potential clients
based on a best customer profile.